Thursday, March 22, 2007

Ad – Mad World!

Here I would discuss a few advertisements that have been flashing on the celluloid recently.Well I’m no armchair expert but this is just a view from me as a consumer…may be I miss some key points which the advertisers have put in but then consumer is the boss and if he does not recall anything about the ad…you know who is to be blamed?

The advertisement of Abhishek Bacchan for the new LG Air Conditioner.
As portrayed in the the ad the two are shown to be more of a couple who are in a love presumably…and playing the blind eye game what does Abby do?He asks her what does she feel?and here goes her reply ….
“Kuch thandi,taazi hawaaein….”
Give me a break ….after all this exercise(read the game they are playing) the girl feels about the the air ….is Abby not good enough and for God’s sake if she really feels the air around is good what is “Tazzi” doing in all this?Let me remind her…Miss you are talking about the air and not the fruits.Lolz….

The advertisement of Dhoni for 7up
Here goes a breath of fresh air.I really liked this “Kisse sportstar nahi banana hai….mujhe kya pata …mujhe banana hai….not filmstar ….not superstar…I wanna be sportstar dude”…Lolz
The voice modulation that has been used for this teenager (assuming the kind of aspirations he has)is great,characterized by arrogance,intensity and enthusiasm.The theme of the ad carries a good message that it is often a case that whatever one chosses initially may not always be right….and the same set of skills may find good with something else.
Talking Brand wise …it is successful in its brand recall as the catch line goes “Milega Green signal…7up”as green is the color of 7up and the line being trendy enough not to stress unduly on our memory cells.

Well this was part one ….hope you will stay put for a few more ad-analysis that will be coming from me in the coming days.The advertisers watch out for this space…for may be you can get your act together atleast the next time around….Lolz!

Let there be Light!

"Its indeed very difficult to make people understand something, when their jobs depend upon them not understanding it"---the same can be said about cynics--- a breed of individuals,who for the sole motive of making themselves counted are ready to buy any preposterous argument.Well i would qoute a few examples which validate my viewpoint.But before writing anything further i would make it clear that this is not intended towards any specific person and its for you to decide where does the bracket end as far as you as an individual is concerned.

The Left Front have had an iconic brand value for this group...whenever the country is faced with any gloomy situation the leaders from this wrong side of the Govt.get out of their closed doors just to make matters even worse for the ruling Govt.at the centre.The person who has been at the receiving end of all the flak from these leaders has been our own FM.Reforms is the buzzword for the FM whereas the same word rings warning bells for the RED side(i just wonder whether the color red truly signifies danger just because the Left Front has its flag of the same color).Whether be it the falling Indian markets,opening up of the retail sector to FDI or for that matter any policy ...the Left wing has always been at loggerheads with the FM.Do they really understand all the nuances of the policies they keep opposing.Well to put a few Questions on their claims...they have been wary of the growing equity cult in the country among the retail investors but how many of you know that the same hypocrites have been the biggest investors in US-64 ...the first ever scheme floated by the now ailing UTI.

The recent Nandigram carnage puts a big question mark on their claim of harping about saving the interests of all the mom and pop stores by not allowing FDI in retail.The reason I say this comes from a startling fact of another deal(read Tata Motors in Singur) which states that Tata Motors has struck the best deal among all the auto majors all over the country which can be easily seen by going through the terms of the deal...If this would'nt have been the case why on earth do you think a company like Tata Motors would still be interested in pursuing with their idea of going through with the deal inspite of all that is happening in West Bengal.

Examples like these are aplenty which question the commitment that this breed claim to have towards the welfare of the polloi.But its high time, they should realise that it is very easy always being on the other side of the line and playing the "blame game" instead of being a part of the system and trying to make things better for the bourgeois.the whole discussion can be summed up the way i put it now: "The horse can at best limp its way towards the winning post ; when one off its leg just refuses to stand up and be counted"

Tuesday, March 6, 2007

An Initial hiccup--the early signs for Congress

Verdict 27/02/06: Congress concedes two more states to its oppsostion, the BJP...Well honestly speaking this was the writing on the wall much before the counting of the seats actually started in these two states.Analysing on a case to case basis, as for Punjab a leader (read Capt. Amarinder Singh) who appears to be arrogant, remains inaccessible to the state, favors people of his liking and many more. And for Uttarakhand, which is more of a strategic importance, bearing in mind that it serves as a sample space for the big boy UP, Congress could ill afford this defeat but lack of strong leadership in the former CM N D Tiwari did them the damage. Well one must be wondering is inaccessibility and leadership such big bargains that can even end up losing an election. It can’t be blamed on just these factors but a combination of other factors which includes the Congress policies. Lack of clarity regarding the road map towards the retail sector, which would have actually benefited Punjab, due to excessive intervention by 10, Janapath and everybody is ready to buy that argument (even if it seems out of context of the whole matter). Inability to control inflation as it fails to realize that this time around it is the supply side constraint that is the culprit. We have seen the output of wheat production from Punjab stagnating, in fact declining over the last few years and no concrete steps to address this problem. When Mr. Vajpayee makes an opening statement of the likes of “kab tak paani wali dal pi sakte ho”in a state like Punjab, which was not too long ago an agricultural hub of the country the intensity of the problem can very well be gauged. The ground water levels have been falling in the state and no stringent measures to compensate for this problem. An average GDP growth of 8.5% for the past 4 years is surely an achievement but the Congress needs to understand the fact that aam aadmi is more concerned with his grocery bill for the month. Power resting with different people and lack of complete control given to the FM on the economy front are also few reasons which sum up the entire scenario for the Congress. The Congress needs to take some substantive measures and choose between whether it wants to give total autonomy to the FM or take complete control in the party’s hands. The current scenario is neither helping the party’s cause nor doing the inflation thing any good. on the other hand the Left party has been of the poster boy of all the opposition directed towards the Congress. We have labeled the BJP as a non existent opposition but the left has taken the onus from them to be an ally from the opposition.Thus, the Congress in the power at the centre is probably an unhappy marriage, where both the partners are just clinging to each other until either of them finds a new spouse for himself/herself. Look out Mrs.Gandhi, BJP is gaining more than a few brownie points before the GE 2009.

Friday, March 2, 2007

Budget 07 by 007


Good Economics works well for everybody. Well I am ready to buy this from the FM.Although his 6th Budget left a many disappointed from whatever little I know about the economy I am mighty pleased. Well I would chart my arguments which bring me to this conclusion. So here they go…

1. DDT for corporate increased from 22.5% to 25% and for individuals from 12.5% to 25%.Well keeping the India Inc. case first they were expecting that DDT will be reduced to 20%.Well personally I don’t see any rational behind this because whatever dividend the companies distributes to its shareholders is subject to the surplus that the company is left with ,which in turn depends whether the growth can be sustained on the revenue front. In this case the companies before distributing the dividends will discount the tax amount, thus reducing the amount that is paid to the shareholder. In turn the excess generated through this would be spent on improving the social as well as physical infrastructure of the country, which in turn benefits the common man. And honestly speaking me being an investor myself I depend rather on the appreciation of the share value rather than the company distributing dividend. So do you see anyone losing here. On the contrary this is a Win All situation!

2. Additional 1% education cess.This will be generating excess of around Rs.5000 crore.Now its been a while that corporates have been crying foul regarding the talent crunch. Companies are ready to recruit even at a premium. So there is a clear need for the Govt. to improve the education structure and that is where this cess will be directed towards, improving secondary and higher education. That means now the Govt. will be in a position to allot more funds to IITs and IIMs to fund their expansion plans in order to compensate for the reservation directive. As the name itself suggests that it will be mandatory for the Govt. to spend it on anything else but education. India Inc. has been undertaking this Campus tie up programme with the colleges to train graduates. So if this were to be done by the Govt. itself then I needn’t say who is going to be benefited? Also the commitment of the FM towards the education sector can be substantiated by the fact that there has been an increased allocation of around Rs.600 crore for the Sarva Shiksha Abhiyaan to Rs.10620 crore.

3.IT companies will have to pay MAT i.e. Minimum Alternate Tax of around 1.5% on their revenues. They complain that it is virtually the end of their tax holiday what with the STPI (Software Technology Parks of India)sunset clause set to expire in 2009.Well as has been rightly pointed out by the face of IT industry Mr. Narayan Murthy it just doesn’t makes any sense when bigger IT companies don’t pay taxes in India but pay taxes all over the world. The commitment of the Govt. towards this sector can be very well seen by the fact that e-governance allocation has been increased from around Rs.395 crore to Rs.719 crore.Also as the SEZ policy has not been touched what it means is that the IT companies if they decide to move to the SEZs won’t attract any tax as of now. We forget to remember that the Govt. just can’t afford to kill the hen that continues to lay golden eggs.

4. Bringing the ESOPs under the FBT is again a move which will ensure that Indian tax structure moves towards the global tax structure. India is the only country where ESOPs don’t attract FBT, although in countries like Australia, New Zealandand other European countries this has been a followed practice. However the corporates argues that they follow these ESOPs to help them retain employees for longer period of time. Well as of now it has been pretty clear looking at the attrition pattern that employees won’t stay with the company just to exercise this option. Also it has not been clear that whether the FBT will be the differential between the amount paid by the employee and the price on the date of grant of ESOPs or whether it will be taxable at the time of exercising the option. And the most important argument that validates this tax is the clause under which FBT was defined which inter alia means any privilege, service, facility or amenity directly or indirectly provided by an employer to his employees, any contribution of the employer to an approved superannuation fund for the employees. It doesn’t need a rocket scientist to understand that ESOPs surely falls under this ambit.

5. The differential duty structure for the cement companies is also a move in the right direction. As the cement prices have increased by an alarming 50% over the past year, this pose a huge threat to the infrastructure sector, where cement forms 13-20% input cost. Also by introducing a differential duty structure the FM has left this to the discretion of individual cement companies whether they intend to bear the additional burden on Rs.200 per tonne or they intend to pass this to the consumer, where in this case the prices of cement will rise by Rs.12/- per bag. And in case some of the companies decide to bear the burden, the other will be conceding an edge to these companies, which in turn may affect the sales.

Now a few landmark steps which the FM took, although they failed to catch the eye,

1. Formation of IIFC (India Infrastructure Firm) which will borrow money from RBI and lend it to the infrastructure companies. Also the money from the National Small Savings Fund which holds money raised through post office savings scheme will be available for infrastructure. What this means is no shortage of funds for the Infrastructure sector as the RBI currently has forex reserves to the tune of $190 bn.

2. Introduction of EBs (Exchange Bonds),which allow companies to raise capital by unlocking value in their strategic holdings in other companies. This means one can sell the shares in a company at a premium to the CMP (Current Market Price) and still has the right to vote against these issued shares unless they are not exercised by the buyer. This also provides an additional route to India Inc. to raise money, bearing in mind the kind of multi billion dollar deals that are being struck.

3. Deliver based short selling allowed for FIs which means they can take a call on both sides of the market which brings in more transparency to the system and also reduces the element of volatility in a falling market.

4.The reduction of CST by 1% means that we are moving towards this desired GST goal we set for ourselves by 2010.It reduces the overall tax for India Inc.and specially for the auto sector it means reduction in the logistics cost.

5.Most importantly ,exceeding the FRBM targets both on the fiscal deficit and the revenue deficit front as for the former reducing to 3.7% of GDP against an estimated 3.8% and the later to 2% against an estimated target of 2.2%.These are huge figures considering the size of the Indian economy and commitment to the fiscal and revenue targets propels the country to higher investment grade by the agencies all over the world.




Well for those who are worrying about the Stock market crash there are many reasons which I state here:

1. China’s markets were down by nearly 10% the day before owing to tightening of regulations for the companies listed on the bourses.

2. DJIA saw its worst fall of nearly 4% driven by weak investor sentiment and poor economic data of the US economy.

3. As for the irrationality of the Indian stock markets I would explain this with an example: Take Mahindra & Mahindra.From what was announced in the Budget it was positive for M&M as the rural focus will benefit M&M’s tractors and vehicle financing business. Its defense trucks unit will gain from higher defence outlay’s cut will reduce the logistics cost. So after going through all this its thumbs up for M&M.But what we see is the M&M scrip fell by almost 5% to close at that price.

I’m not of the view that the markets don’t go in sync with what the FM thinks is right but these are mainly knee jerk reactions as the markets were expecting some dole out packages from the FM and instead this year’s Budget turned out to be an non event instead of a curtain raiser. So I would end this segment with what the Nobel laureate Mohd. Yunus had to say “Faster growth is essential to faster reduction of poverty. There is no other trick to it”.

And as all the economic indicators suggest we are on the path to attain and even exceed the high growth of 9.2% for the coming year. After all good economics is always good politics.

Thursday, March 1, 2007

Indian Squad leaves for the WC2007----is this news?

Well you must be wondering why on Earth I'm writing this piece of crap on my blog.Practically speaking as of now even our grandma must be knowing about it.But Honestly speaking this was the last I heard from the horse's mouth (read News channels;read its 1.30 a.m. and by now even Ekta Kapoor must been fed up hearing about this "K" word:(read Kricket).Well,Excessive coverage and inflating issues has been the norm for these media channels bearing in mind the kinda competition they are facing.Everyone wants a piece of this pie but no one is sure where to get it from.Remember the Lil Prince episode....well given what was at stake(i guess the Lil Prince=India's future was the mathematical formula the news channels were working on)I don't need to mention the media coverage it was getting! IIIly Today's honors went to the departure of the Indian squad for the World Cup.Well i don't see any logic in covering cricketers starting from their home towards the airport(i don't think midway they were upto some practice or strategy,or were they still playing while coming towards the airport)And to top it all we had News channels asking most irrelevant people about the chances of India winning the WC....I mean are these channels overtly consumer centric or is this some kinda long term startegy to impact the mind of a common man so that he goes Insane.Rahul Dravid made a very valid point during his stint as the editor of STOI that "only in case India wins the WC you (the TOI guys) can put it on the front page but only on the right hand bottom corner".And look what have they done!I just hope that I don't see the snaps of the Indian team
splashed on the front pages of the national dailies tomorrow.I sincerely request all of them spare a thought atleast for the sake of the man in charge of the Indian team.Let sanity prevail.