Ad – Mad World!

Here I would discuss a few advertisements that have been flashing on the celluloid recently.Well I’m no armchair expert but this is just a view from me as a consumer…may be I miss some key points which the advertisers have put in but then consumer is the boss and if he does not recall anything about the ad…you know who is to be blamed?

The advertisement of Abhishek Bacchan for the new LG Air Conditioner.
As portrayed in the the ad the two are shown to be more of a couple who are in a love presumably…and playing the blind eye game what does Abby do?He asks her what does she feel?and here goes her reply ….
“Kuch thandi,taazi hawaaein….”
Give me a break ….after all this exercise(read the game they are playing) the girl feels about the the air ….is Abby not good enough and for God’s sake if she really feels the air around is good what is “Tazzi” doing in all this?Let me remind her…Miss you are talking about the air and not the fruits.Lolz….

The advertisement of Dhoni for 7up
Here goes a breath of fresh air.I really liked this “Kisse sportstar nahi banana hai….mujhe kya pata …mujhe banana hai….not filmstar ….not superstar…I wanna be sportstar dude”…Lolz
The voice modulation that has been used for this teenager (assuming the kind of aspirations he has)is great,characterized by arrogance,intensity and enthusiasm.The theme of the ad carries a good message that it is often a case that whatever one chosses initially may not always be right….and the same set of skills may find good with something else.
Talking Brand wise …it is successful in its brand recall as the catch line goes “Milega Green signal…7up”as green is the color of 7up and the line being trendy enough not to stress unduly on our memory cells.

Well this was part one ….hope you will stay put for a few more ad-analysis that will be coming from me in the coming days.The advertisers watch out for this space…for may be you can get your act together atleast the next time around….Lolz!